My Take on Things... This section is really just a place where I can share my views on a number of popular UX concepts Absolut PearA branding campaign for Absolut Pear on…by Alan McCarthy Rush Hour 3Expanding video leaderboard on Radio538.nl by Alan McCarthy LevisA Levi's sponsored homepage takeover on…by Alan McCarthy Burberry – The BeatCustom ad unit & streaming video on 24h00.fr by Alan McCarthy BuzzroamMascot Design by Alan McCarthy HeinekenA Heineken Adappeal on Radio538.nl by Alan McCarthy Mercedes / Sex And The CityA co-branded video integration for Mercedes…by Alan McCarthy PioneerA custom page integration for Pioneer on…by Alan McCarthy