With my in the advertising industry, I approach user interface design from the creative side of things. This coupled with a strict eye for detail, logic and commercial awareness provides me with the tools to ensure a positive and productive user experience.

Currently, and for the last 6 years, I have been Creative Lead at Cubic Telecom and responsible for the UI design of all Automotive, PC OEM & White Label reseller clients across a variety of platforms – Windows 7, Windows 8, Android & iOS. Current clients include Audi, HP, Lenovo, Wolworths Australia & Walmart.

Previously, for 10 years, I was Creative Studio Manager for both DoubleClick (since acquired by Google) and more recently AdLINK Internet Media AG, Europe’s leading supplier of online marketing solutions. Whilst with both DoubleClick and AdLINK, I was fortunate enough to work with some of the world’s leading brands from the Automotive, Moving Picture, Travel and FMCG industries – Sony Pictures, Universal Pictures, New Line Cinema, Mercedes, BMW, Unilever, Proctor & Gamble and websites such as MTV, Via Michelin & Auto Trader.

I hold an honours degree in Industrial Design from the National College of Art & Design and a Masters degree in Computing & Design from the University of Ulster.